Brazil Livestock auction sets record with $4.8 million sale of Nelore cow

A historic event took place at a livestock auction in Brazil, where a Nelore cow was sold for a staggering 4.8 million dollars (approximately 1.28 billion Pakistani rupees), marking the highest price ever recorded in livestock auction history.

The cow, known locally as “Viatina 19 FIV Mara Amoveis,” attracted significant attention due to its exceptional qualities. This sale has set a new milestone in the livestock auction world, drawing global attention to Brazil’s leading cattle industry.

The record-breaking price is attributed to the cow’s rare features, including its pristine white coat, impressive stature, and robust hump, all of which contributed to its high demand. Nelore cows are renowned for their beauty, size, and distinctive characteristics, with the breed originally hailing from India but becoming one of the most prized breeds in Brazil.

Nelore cattle are recognised for their glossy white skin, strong build, and the characteristic hump on their shoulders. This particular cow’s unique traits and superior qualities were key factors that led to the extraordinary bidding competition, ultimately pushing the price to new heights.