China proposes rules to regulate digital humans online

Cyberspace Administration of China has released draft regulations aimed at overseeing the development and use of digital humans online, as the country moves to tighten control over emerging artificial intelligence technologies.

The proposed rules require all content featuring virtual or AI-generated human figures to be clearly labeled, ensuring users can easily distinguish between real and digital identities. Authorities also plan to restrict services that could mislead minors or contribute to unhealthy online behavior.

Under the draft, digital humans will be prohibited from offering simulated emotional or intimate interactions to individuals under the age of 18. The regulator has emphasized the need to protect young users from potential psychological risks and overdependence on virtual environments.

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The rules further ban the use of personal data to create digital avatars without consent and prohibit using such technology to bypass identity verification systems. These measures reflect broader efforts by China to strengthen oversight of rapidly advancing AI applications.

Additionally, digital human content will be restricted from spreading material deemed harmful to national security or social stability. Authorities have also urged platforms to monitor and limit content involving violence, discrimination, or inappropriate themes.

Service providers are encouraged to implement safeguards to identify and respond to users showing signs of distress, including potential self-harm, highlighting an increased focus on user well-being in digital spaces.

The proposed regulations are open for public feedback until May 6. Analysts say the initiative is part of China’s broader strategy to promote AI development while maintaining strict governance aligned with national priorities.

As digital human technology continues to expand globally, the move signals Beijing’s intent to set clear boundaries for its use while balancing innovation with regulatory control.